Matthew 13:1-23 is known as the parable of the sower. Yet the story is really more about the quality of different soils. In a world where the church is trying sow as much seed as possible, yet producing little fruit. We really need to stop and prepare the soil instead.
The soil on the path is too hard to support seed because it has been walked upon so much
Shallow soil full of stones produces fruit that dies off quickly.
Soil full of thorns keep seeds from being fruitful.
If you want good fruit, you must start with good soil.